Etihad Airways, the national airline of the United Arab Emirates, announces the rollout of its new and elevated digital experience across etihad.com and the mobile app. This platform offers an inviting way to book travel and inspire future journeys.

Arik De, Chief Revenue and Commercial Officer, stated: “In our commitment to delivering an extraordinary customer experience, we’ve redesigned the digital experience to ensure that guests engage from the first screen interaction until reaching their destination.”

According to Frank Meyer, Chief Digital Officer, “We are constantly evolving the digital experience to align with customer preferences. Our goal is to exceed expectations with a more personalized and seamless online experience.”

The company’s mobile app now functions as a digital travel assistant, enabling easy booking and trip management. Travelers can also access boarding passes, real-time updates, and more, ensuring a smooth journey.

The new digital experience integrates the Etihad Guest program, allowing members to manage loyalty benefits from a single platform, enhancing their overall experience.