Barista Coffee, one of India’s leading home-grown coffee chains, engaged its leadership team in a special initiative at the Basant Lok Barista Cafe in Vasant Vihar, New Delhi. This event aimed to deepen the connection between customers and the Barista brand by having the team serve coffee and interact directly with visitors.

The event showcased Barista Coffee’s commitment to customer relations, involving CEO Rajat Agrawal and his Senior Management team taking over the store’s operations for the day. This hands-on approach illustrates Barista’s belief in leadership by example at all levels of the organization.

“This initiative was a fantastic opportunity for our leadership team to connect with the heart of our business – our customers and our store operations,” said Rajat Agrawal, CEO of Barista Coffee. “It’s crucial for us to understand the customer experience at every level, and by stepping into the shoes of our baristas, we gain invaluable insights that help us enhance our offerings and improve our operations. It also allows us to show our appreciation for the hard work and dedication of our store teams.”
(Translation: This initiative was a fantastic opportunity for our leadership team to connect with the heart of our business – our customers and our store operations.)

The initiative at the Basant Lok Cafe, known for its lively atmosphere, received positive feedback from customers who appreciated the chance to engage with the company’s leadership team. This program highlights Barista Coffee’s dedication to customer engagement and delivering a high-quality coffee experience.