Brits plan to take an average of three holidays next year, spending an average £3051.90 on their main holiday and visiting two new countries, according to a new extensive report into how Brits will holiday in 2025.
Using AI to plan travel itineraries, ‘holiday hopping’ across multiple locations in one trip, and ‘country ticking’ for globetrotting bragging rights are some new emerging holiday trends identified in the research.

Key Findings from the ‘Great British Holiday Audit’:

• Travel Destinations: Montenegro, Cape Verde, and Slovenia are among new alternative destinations. 63% are interested in swapping traditional European holiday spots for further afield locations like Egypt, Tunisia, or Turkey.
• Booking Trends: The most sought-after type of holiday is the classic beach break (61%). Around half of the nation (47%) will opt for at least one city break in 2025.
• Planning Ahead: Travellers are planning as early as 18 months in advance to secure the best deals.
• Emerging Trends: ‘Low-Cost Luxe’ sees travelers opting for luxury experiences at reduced costs by choosing value destinations.
• Multi-Generational Travel: 30% are planning holidays that cater to all family members, reflecting a shift in family holiday dynamics.
• Holiday Hopping: Nearly two-thirds (62%) plan to use this trend to maximize sightseeing in one trip, like flying into Rome and out of Pisa.
• AI in Travel Planning: 41% of Brits will utilize AI to help organize their holiday itineraries.

Kenton Jarvis, CEO of easyJet: “This year will mark 30 years since easyJet came onto the scene to democratize travel and since then we have seen many changes to the way people holiday.”
Translation: “This year will mark 30 years since easyJet came onto the scene to democratize travel and since then we have seen many changes to the way people holiday.”

Garry Wilson, CEO of easyJet holidays: “It’s our mission to make it easy for customers to experience brilliant beach holidays and city breaks at unbeatable prices.”
Translation: “It’s our mission to make it easy for customers to experience brilliant beach holidays and city breaks at unbeatable prices.”