Fliggy has released its 2024 Buy Now Plan Later Travel Insight today, showcasing a 20% increase in booking volume compared to the previous year.

This surge is notably driven by Generation Z, who represent nearly a quarter of its users opting for this purchasing method. As travel planning via BNPL becomes mainstream, it presents a flexible option, allowing travelers to buy now and confirm details later, often with more favorable terms than direct bookings. This flexibility includes potential full refunds before scheduling.

Insights from 2024:

1. Market Trends: Outbound tourism in the BNPL segment rose by 10%.
2. Top Destinations: Included are Malaysia, Singapore, Thailand, Japan, and more, plus a growing interest in places like Iceland and Norway.
3. Experiential Travel: Demand surged for cruises, overseas car rentals, and amusement park tickets, with cruise bookings nearly tripling.

Acton Chou noted, “Looking ahead to 2025, we anticipate stable growth in leisure tourism, emphasizing customer base expansion and adaptability to evolving customer requirements. The BNPL model promotes strategic spending and allows travel companies to respond dynamically to market needs.”