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The travel and tourism sector exhibits cautious optimism in M&A activity, even as overall deals see a slight drop.

British Airways' advertising campaigns from September 2024 to February 2025 promote safety and luxury while catering to diverse audiences.

A look into AirAsia's recent YouTube advertising strategy emphasizing cost-effectiveness and cultural appreciation.

Qatar Airways launches YouTube ads focusing on technology, partnerships, and passenger experience to reinforce its global presence.

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