Introduction

Mleiha National Park, a cornerstone of Sharjah’s commitment to preserving its rich historical and ecological heritage, has announced the launch of their ‘Come Closer’ campaign — an invitation to connect deeply with nature, culture, adventure, and history. This new initiative underscores the park’s mission to offer an immersive experience, transporting visitors through over 200,000 years of human existence and natural wonder.

Background

The 34.2 sq km park was established under the Emiri Decree by His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to protect and preserve this important region. Developed and managed by Sharjah Investment and Development Authority (Shurooq), they have now announced the completion of their fencing project encompassing the boundary in collaboration with the Directorate of Public Works (DPW).

Campaign Launch

Commenting on the announcement of this campaign, Ahmed Obaid Al Qaseer, CEO of Shurooq, stated: “The launch of our ‘Come Closer’ campaign and the completion of the Mleiha National Park fencing project marks a major milestone in our ongoing commitment to preserve and showcase Sharjah’s rich cultural and natural heritage.”

• “This experiential destination, made possible through the visionary leadership of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, and the passionate guidance of Sheikha Bodour bint Sultan Al Qasimi, exemplifies our dedication to developing world-class destinations, offering a holistic tourist experience where visitors can explore history, culture, and nature all in one place.”

Thematic Experiences

The campaign has been launched under five distinct themes:

• Come Closer to History: Explore the archaeological heritage that spans over 200,000 years.
• Come Closer to Nature: Experience diverse ecosystems and unique landscapes.
• Come Closer to the Stars: Engage in stargazing and astronomical observations.
• Come Closer to Culture: Celebrate local traditions and community involvement.
• Come Closer to Adventure: Discover thrilling activities available in the park.

Conclusion

Mleiha National Park stands as a pillar to Sharjah’s commitment to sustainable tourism and conservation, inviting visitors to forge deeper connections with the past while inspiring future generations to cherish and protect our shared heritage.