Laos’ Ministry of Information, Culture and Tourism convened a meeting on December 23rd to evaluate the success of the Visit Laos Year 2024 tourism promotion initiative.\n\nFindings from this evaluation will shape the direction for future tourism strategies.\n\nDuring the session, Minister Suansavanh Viyaket and members of the tourism sector discussed achievements and challenges while refining strategies to enhance the tourism industry’s performance in the upcoming year.\n\nThe Visit Laos Year 2024 featured 79 significant events and activities, aiming to invigorate the economy across multiple sectors.\n\n### A Long-standing Commitment\nDuring the meeting, Viyaket reaffirmed the Lao government’s dedication to tourism as a vital component of the national economy. The minister highlighted tourism’s role in job creation, generating income, and bringing in foreign currency, driving Laos’ economic and social development further.