Tourism New Zealand Recognizes the Growing Importance of India as a Key Market
As it prepares for the Kiwi Link India event in July, Tourism New Zealand recognizes the significant potential of India as a source market.
75% of Indian travelers considering a visit to New Zealand are keen to travel during the off-peak season, between March and November.
According to Angela Blair, General Manager for International Market at Tourism New Zealand, “India is an incredibly important source market for New Zealand tourism and represents a significant opportunity for future international arrivals growth, particularly in the off-peak.”
Angela Blair commented on the potential of India for New Zealand tourism.
Translation: Angela Blair emphasized the immense opportunity presented by Indian travelers during non-peak seasons.
To enhance this opportunity, Tourism New Zealand aims to increase year-round visits from India, focusing on cultural festivities like Diwali and the summer break between April and June.
Additionally, Indian holidaymakers spend an average of $5,927 per trip, exceeding the spending of the average traveler.
Key Insights:
- Over 14 million Indians are actively considering visiting New Zealand.
- 64% of these individuals have New Zealand at the top of their travel bucket list.
- Arrivals from India have seen a 129% increase compared to pre-COVID figures, showing a full recovery in holiday travel.
Many potential visitors from India are attracted to New Zealand’s breathtaking landscapes, adventure sports, and rich cultural experiences.
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