British Airways Revamps Its Loyalty Program with New Offerings
British Airways announces a revamp of its loyalty program, now called The British Airways Club, introducing new ways to earn and redeem Tier Points.
British Airways has announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers. The former British Airways Executive Club will become simply The British Airways Club and will come with a new look and feel.
Colm Lacy, British Airways’ Chief Commercial Officer, said: “The changes we have announced today underline our continued investment in our loyalty programme and in our customers. Based on our Members’ feedback, we’ve built on the changes we’ve already made – including how customers collect Avios and their membership year – in a way that we believe better rewards their loyalty and reflects their changing travel needs.”
“While we have announced a number of positive changes today, I particularly wanted to highlight better rewarding our customers who book through British Airways Holidays and making this a permanent part of our proposition, removing the limit on earning. We know that many of our customers make their holiday plans during our annual January sale period, so it’s great to be able to announce this today.”
From 1 April 2025, Members can expect:
- A new Tier Point system when flying: Members will earn Tier Points based on the cost of their flight and, for the first time, for ancillary spend including seat selection and excess baggage. Members will earn 1 Tier Point for every £1 of eligible spend, which comes with recalculated Tier thresholds to reflect the new model.
- Tier Points on a contribution to Sustainable Aviation Fuels: Members will earn Tier Points and collect Avios by purchasing a contribution to SAF, up to 1,000 Tier Points per year.
- Limitless Tier Points on British Airways Holidays: No limit in place for earning Tier Points on holiday packages.
In 2025, Members can also expect:
- Tier Points on credit card spending: BA American Express Premium Plus Cardmembers will earn Tier Points by spending on their card, with more details announced closer to the launch date.
- New milestone benefits between Tiers: Introducing gifting of Bonus Avios at milestones within Bronze and Silver.
The changes are part of British Airways’ overall £7bn transformation programme, announced earlier this year.
