Digital travel platform Agoda recently released findings from a study detailing the prominent travel habits of young Asian travelers, specifically Gen Z.

Key Findings:

• The generation finds travel inspiration largely through digital platforms, notably TikTok and Instagram.
• Spontaneous booking is a hallmark of Gen Z, with over 20% booking flights less than a week before departure.
• The preference for shared experiences is evident, with 38% opting to travel with partners, emphasizing connection and community.
• Budget-consciousness aligns both Gen Z and Millennials on keeping accommodation costs below $50 per person per night.

Quotes:

“Gen Z is redefining travel with their digital-first approach and spontaneous spirit. At Agoda, we’re thrilled to support their adventures with diverse options and the best deals in accommodations, flights, and activities, ensuring every trip is as unique as they are.” - Andrew Smith

These insights illustrate how young travelers are shaping the future of travel with creativity and spontaneity.