
Guwahati: India’s Fastest Growing Travel Destination
Guwahati has been identified as the fastest growing destination in India for international travelers, as reported by Agoda.
Guwahati has emerged as the fastest growing destination for attracting international travellers visiting India, according to digital travel platform Agoda. The travel platform’s New Horizons list further reveals Puri to be the top trending destination for domestic travel, and Langkawi, Malaysia to be emerging among Indian travellers going abroad.
Agoda’s New Horizons ranking, which is released annually, compares the accommodation booking ranks of the two previous years to identify the highest climbers in both domestic and international travel.
Guwahati is gaining attention as an increasingly popular destination for foreign visitors. As a gateway to the Northeast, it offers a unique blend of nature, culture, and modernity. Highlights include the Kaziranga connection, river cruises, and nearby wildlife sanctuaries. Guwahati’s popularity is further boosted by increasing connectivity and its emergence as a MICE hub.
The broader Northeast region has seen a steady rise in tourism interest, driven by its rich cultural and natural offerings. Festivals like the Hornbill Festival, Ziro Music Festival, and Shillong’s Cherry Blossom Festival have garnered attention, featuring diverse artists such as Boney M and Akon. Additionally, high-profile concerts, such as those by Diljit Dosanjh in Guwahati and Bryan Adams in Shillong in 2024, along with Ed Sheeran’s scheduled performance in Shillong on February 12, 2025, contribute to the region’s recognition as a destination for musical events in India.
For Indian travellers, Puri is climbing the ranks as popular. The coastal city is known for its spiritual significance, home to the revered Jagannath Temple, a major pilgrimage site. Puri Beach also offers scenic retreats for those looking to unwind by the sea.
Langkawi, an archipelago of 99 islands in Malaysia, is also emerging as a top international destination. Its stunning beaches and lush rainforests are attractive to Indian travellers, especially with Malaysia introducing visa-free travel for them. The ease of access and natural beauty makes Langkawi appealing for both relaxation and adventure.
Krishna Rathi, Senior Country Director India at Agoda, stated, “It’s exciting to see Guwahati, Puri, and Langkawi capturing the imagination of travellers. Guwahati is now among India’s top 20 ranks for international visitors, having not been in the top 50 before. Guwahati’s nature, Puri’s charm, and Langkawi’s allure resonate with our customers. We’re thrilled to connect travellers with these destinations, making their journeys as seamless and affordable as possible.”
For Asian travellers, Shanghai tops the New Horizons list, followed by Jeju (South Korea), Paris (France), Nha Trang (Vietnam), and Fukuoka (Japan).
Travelers planning for 2025 are encouraged to check Agoda’s great value deals on holiday properties, flight routes, and activities.