DBS Bank (Hong Kong) Limited (DBS Hong Kong) has unveiled its latest marketing initiative, DBS Culinary Delights. This program is aimed at enhancing customer engagement through unique culinary experiences. As a leader in wealth management, DBS is focused on customizing solutions for its discerning customers, recognizing the trends that shape their preferences.

With Hong Kong being a culinary haven, DBS plans to celebrate gastronomy by delivering premium dining experiences.

Sebastian Paredes, the CEO of DBS Hong Kong, stated:

“DBS has grown substantially in the Wealth Management space over the years. To engage our clients meaningfully, we intend to provide them with exceptional dining experiences that go beyond traditional banking.”

Spotlighting Chef Edward Lee Edward Lee, an acclaimed chef and notable participant on Culinary Class War, will lead the initiative, showcasing his renowned fusion of Asian and Western cuisines. He will be in Hong Kong in March for the first signature event of DBS Culinary Delights: ARTable, blending culinary excellence with artistic inspiration.

This collaboration aims to craft memorable moments for clients, aligning with the global trend towards diverse and quality dining experiences.