The influence of technology in travel planning has surged recently, with an ongoing focus for the tourism sector as we approach 2025. AI-powered tools, travel applications, and automated platforms have evolved considerably, enhancing customer experience and altering how travel professionals conduct their operations.

Katie Robertson, Digital Product and Technology Director at 360 Private Travel shared her insights:

“At 360 Private Travel, we leverage technology to minimize the time our travel advisers spend on administrative tasks, enabling them to dedicate more energy to their core mission: connecting with clients and crafting personalized experiences.”

Katie predicts the following technology trends will impact the travel sector in 2025:

1. AI Itineraries Will Be Prevalent, Yet Traveler Dissatisfaction Will Rise
   Despite the increasing popularity of AI-generated itineraries, they may not meet travelers’ expectations due to their generic nature. Research indicates that 90% of AI-planned itineraries contain inaccuracies.

2. Biometric Innovations in Hotels
   The adoption of biometric systems, such as facial recognition, is set to expand, streamlining check-in processes and enhancing guest experiences by allowing direct access to rooms without presenting physical documentation.

3. AI for Prognostication Over Post-Analysis
   As technology matures, AI will shift focus from historical evaluations to predictive analytics, empowering hoteliers to forecast future staffing needs based on occupancy data, thus optimizing operational costs.

As travelers increasingly seek personalization, it remains clear that while technology can improve logistics, it cannot substitute the essential human touch in travel advisory.