Marriott International is introducing its Sheraton hotel brand to Al Khobar for the first time, collaborating with Aleph Hospitality and Ashaad Company. The 580-room Sheraton Al Khobar Al Hamra is set to launch near Al Shbaily Mall to serve the increasing demand for both business and leisure travel in Saudi Arabia’s Eastern Province.

The hotel will provide easy access to the King Fahd Causeway, which connects Saudi Arabia and Bahrain, and will include three unique dining options, state-of-the-art wellness facilities, and large event spaces suitable for corporate meetings and social events.

“Sheraton has a strong legacy in the Kingdom, and we are excited to expand its footprint in Al Khobar,” stated Chadi Hauch, Regional VP of Lodging Development at Marriott International.

Translated: “Sheraton has a strong legacy in the Kingdom, and we are excited to expand its footprint in Al Khobar.”

Moreover, Ali bin Mohammed Al Ali, the Chairman of Ashaad, emphasized the project’s alignment with Saudi Arabia’s expanding tourism and hospitality sector.

Aleph Hospitality, recognized as the largest independent hotel management company in the Middle East and Africa, will manage the hotel’s operations. The Sheraton Al Khobar Al Hamra is anticipated to enhance the city’s position as a vital commercial and tourism destination.