Pure Luxury, the luxury brand of dnata Travel Group UK, has announced that agents can now begin bookings for the eagerly awaited Jumeirah Marsa Al Arab.

Jumeirah revealed last month that this newest addition to Dubai’s resorts, featuring breathtaking architecture and exceptional hospitality, is scheduled to open in March 2025 and is officially available for bookings.

Adrian James, Product & Commercial Director, stated: “We are thrilled that agents can now call our Pure Luxury Travel Ambassadors to secure stays at this brand-new luxury property. Moreover, they could get a chance to join our 2025 FAM trip.”

James added, “Providing our agents the opportunity to engage with new luxury offerings is vital to our training program at Pure Luxury. We value first-hand experiences and fostering strong relationships with our suppliers as essential for our agents to successfully market luxury travel.”

Pure Luxury invites agents to experience this striking new property from renowned Jumeirah Hotels & Resorts by participating in an exclusive FAM trip in 2025. Agents making bookings between January 7, 2025, and February 28, 2025, will be entered into a prize draw for one of four available spots. Those booking stays at Jumeirah Marsa Al Arab or any other Jumeirah establishment will gain an extra entry into the drawing.