Philippines Achieves Record Tourism Revenue in 2024

Revenues for the past year show a 126.75 percent improvement rate from 2019

Philippines tourism target 2024

The Philippines reports that its tourism sector earned an all-time high revenue of nearly USD 13 billion in 2024, marking an improvement of 126.75% from pre-pandemic levels.
Revenues from inbound tourism expenditures were 9.04% higher compared to the total seen at the end of 2023.

Data from the Department of Tourism (DOT) showed that 2024 earnings surpassed those from 2019 by an impressive 26.75%.

According to tourism secretary Christina Frasco: “With these figures, it is clear that the Philippine tourism industry is not only bouncing back but also evolving and expanding, contributing significantly to the nation’s economic stability and growth. In the past year, we have witnessed remarkable growth in tourism revenue, which has surpassed previous records.”

Vital to the national economy
Frasco pointed out that the numbers also translate to thousands of jobs created for Filipinos, fostering economic resilience and enabling families to thrive.

She attributed this growth to the pro-tourism policies of the national government that prioritized the sustainable development of Philippine tourism resources.

Frasco added: “These policies focus on enhancing infrastructure, promoting heritage conservation and investing in skills development programs for our workforce, among others. We believe that the growth of tourism should be inclusive and equitable, empowering local entrepreneurs and communities.”

Longer stays = greater revenue
Based on the World Travel and Tourism Council data, international tourists spend at least USD 2,073 per capita. From an average of nine nights in 2019, tourists are now staying an average of over 11 nights in the country, while 70% are repeat visitors.

DOT officials also emphasized that continued collaboration with private sector stakeholders has contributed to approximately 63.18% repeat visitors in 2024.