Luxury hospitality brand Jumeirah announced the appointment of Thomas B. Meier as its new Chief Executive Officer on January 9, 2025.

As Jumeirah’s CEO, Meier will drive the company’s ambitious plans to double its portfolio by 2030, emphasizing international expansion and reinforcing its position as a leader in luxury hospitality.

Under his leadership, Jumeirah seeks to set new industry standards while continuing its commitment to offer enriching guest experiences deeply rooted in culture and connection.

With his extensive industry background, Meier is expected to guide Jumeirah into the next phase of sustainable growth as part of its Mission 2030 strategy.

Thomas Meier remarked:

“Jumeirah has always established benchmarks in luxury hospitality while consistently delivering extraordinary guest experiences. As we prepare for the opening of Jumeirah Marsa Al Arab and expand into new markets, I am honored to lead Jumeirah’s next chapter. Our goal is to keep innovating and to adapt to upcoming industry trends, meeting the evolving expectations of our esteemed guests.”

Prior to this role, Meier served as Jumeirah’s Chief Operating Officer starting in October 2021 and recently held the position of interim CEO. Throughout 2024, he paved the way for significant milestones, including the opening of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa.

In alignment with its global expansion strategies, Jumeirah has unveiled several high-profile properties, including new locations in Africa, Saudi Arabia and Geneva, Switzerland. Today, Jumeirah operates 30 properties across the Middle East, Africa, Europe, and Asia, actively pursuing opportunities to strengthen its position in the luxury hospitality sector worldwide.