Visit Qatar has launched its annual Hala Summer campaign, encouraging travelers from Gulf Cooperation Council (GCC) nations to experience a multitude of summer events and entertainment across Qatar. Running from May through September 2026, this campaign aims to establish Qatar as an appealing summer destination, featuring a mix of hospitality, entertainment, and family-friendly activities.

The initiative emphasizes Qatar’s accessibility, with efficient air and land connections, making it an ideal retreat for GCC visitors. It promises a fully integrated tourism experience, offering climate-controlled locations for both indoor and outdoor events. Notable attractions include the Qatar Toy Festival, ‘Minecraft World’, ‘Colourverse’, ‘Fontana Circus’, and Sneaker Con, along with several concerts, prominently featuring John Legend on September 10.

Shoppers can enjoy live shows and character meet-and-greets at major malls such as Doha Festival City and Mall of Qatar. Furthermore, accommodations will offer customized summer experiences, including special menus and activities tailored for families. Water attractions, like Meryal Waterpark on Qetaifan Island, and multiple theme parks will enhance the offerings.

The Hala Summer campaign appeals to various audiences, including families, couples looking for luxury experiences, and friends seeking adventure. Focusing on expanding Qatar’s summer offerings, the campaign encourages GCC visitors to engage with a wide-ranging program of activities, enhancing Qatar’s reputation as a lively summer getaway.