Virgin Atlantic has announced the appointment of Anthony Uphill as Vice President Sales, effective from 5 May 2026. Uphill will oversee the airline’s sales performance, focusing on corporate and agency sales, and will collaborate with joint venture partners Delta Air Lines, Air France, and KLM to explore new revenue opportunities with SkyTeam and other partners.

Uphill brings a wealth of experience from the global travel industry, having held senior commercial roles with major international airlines and leadership positions at Amex Global Business Travel and Amex Travel. At Amex Travel, he managed the international airline partner portfolio, driving strategic revenue growth and delivering exclusive benefits for American Express’s premium Card Members.

Expressing his enthusiasm for the new role, Uphill stated, “I have long admired Virgin Atlantic and I’m delighted to be taking on this pivotal role at such an exciting time for the business. The airline has a powerful brand, a differentiated premium proposition and strong global partnerships, which together create significant opportunity in the corporate and agency space.”

Dave Geer, Chief Commercial Officer, commented on the appointment, saying, “Anthony brings a wealth of global commercial experience and a deep understanding of the evolving needs of corporate and agency customers. His track record of building high-performing teams and driving strategic revenue growth makes him the ideal leader to take our B2B sales organization into its next phase.”

As Virgin Atlantic continues to strengthen its partnerships within the SkyTeam alliance, Uphill’s expertise is expected to accelerate performance and unlock new growth opportunities across the airline’s global network.