Jumeirah Launches Global Partnership with GROUND Wellbeing

Jumeirah has announced a new global partnership with GROUND Wellbeing, an Irish skincare brand known for its commitment to natural ingredients and sustainable practices.

The collaboration will debut at:

• The Peak Fitness Club & Spa at Jumeirah Carlton Tower, London in February 2025.
• Jumeirah Marsa Al Arab in Dubai, which is set to open in 2025.

Guests will enjoy various signature body and skincare rituals. Notably, Jumeirah Carlton Tower will be the first worldwide to offer The Biome Facial, specifically designed for sensitive skin and those undergoing chemotherapy. Another feature, The Jet Lag Ritual, aims to restore natural body rhythms and provide relaxation after travel.

Peigín Crowley, the founder of GROUND Wellbeing, expressed excitement about the partnership, expanding their philosophy of skincare to a wider audience and aligning with Jumeirah’s values of meaningful wellness.

Treatment Highlights:

• The Skin Biome Facial: Focuses on reinforcing the skin’s natural ecosystem using probiotic-rich ingredients.
• The Jet Lag Ritual: A massage designed to realign body rhythms after travel.
• Evening Night: Deep Slumber: A relaxation ritual aimed at easing insomnia and calming minds.
• Morning/Afternoon: Awaken & Rebalance: An energizing treatment designed to stimulate circulation and enhance alertness.