SOTC Travel, a notable omnichannel travel and tourism firm, has expanded its reach in North India by launching two new franchise outlets in Bareilly and Noida, Uttar Pradesh. This strategic initiative aims to enhance the company’s regional footprint in Tier 1 and Tier 2 markets.

Bareilly, with its growing disposable incomes and evolving travel dreams, provides SOTC with an opportunity to connect with new and first-time holiday consumers. Similarly, Noida serves as a significant hub in the National Capital Region (NCR), featuring a large demographic of affluent professionals and high outbound travel demand. These new locations are part of SOTC’s strategy to meet diverse consumer needs across North India.

The newly established outlets are located in accessible areas, improving customer convenience and service distribution. They will apply SOTC’s integrated omnichannel approach, delivering various domestic and international vacation options, group tours, personalized trips, and cruises, in addition to value-added services such as travel insurance.

Rakesh Bawa, Senior Vice President and Head of Holidays at SOTC Travel, remarked, “North India continues to be a vital growth engine for SOTC, with strong demand arising from both metropolitan and Tier 2 markets. Our expansion into Bareilly and Noida demonstrates our strategic goal to strengthen our presence in high-potential markets and bring our services closer to customers.”

SOTC Travel, a subsidiary of Fairfax Financial Holdings, has been a leading name in the travel sector since 1949, offering a broad spectrum of services and gaining accolades for its innovative marketing and outstanding service.