TAV Operation Services, a subsidiary of TAV Airports and part of Groupe ADP, has introduced its new Primeclass lounge at Vasil Levski Sofia Airport. This launch signifies the onset of a lifestyle-focused hospitality concept designed to reshape airport lounges into multifunctional spaces that can adapt to various traveler needs.

The lounge, touted as a “Haven on Earth,” allows guests to transition effortlessly between social interaction, productivity, and relaxation. It comprises five distinct zones—Live, Enjoy, Work, Relax, and Play—each crafted to elevate the travel experience. Amenities include a bar, dining area, working spaces, a children’s area, a nap room, and an outdoor terrace.

Aude Ferrand, Chief Commercial Officer of TAV Airports Holding, underlined Sofia’s pivotal role in the evolving aviation landscape, stating, “Sofia marks the beginning of this transformation, which we will continue to scale across our global network.”

The lounge integrates local culture through a Local Artist Wall that highlights the works of Bulgarian artists like Stela Vasileva and Alexander Valchev, while the menu offers a fusion of Bulgarian and international cuisine, ensuring a unique dining experience.

Jesús Caballero, CEO of SOF Connect, expressed pride in partnering with TAV Operation Services, noting, “This milestone is not merely the opening of a lounge; it represents a significant advancement in our effort to enhance the passenger experience.”

The Primeclass initiative aims to provide globally consistent yet locally infused experiences, with expansions planned throughout its international suite of lounges.