Morocco’s enchanting allure is on the verge of a transformative chapter in luxury travel. Virgin Limited Edition, the award-winning collection founded by Sir Richard Branson, has revealed plans for a new boutique hotel near Marrakech, scheduled to open in 2027.

Nestled just 25 minutes from the lively Medina and set among 10 hectares of pristine farmland, this retreat will blend culture with tranquility. Expect a visual feast of citrus groves and olive trees that embody Moroccan heritage at every turn.

In partnership with Marrakech-based Sazanes Immobilier, the estate will house 37 elegantly crafted suites inspired by Berber traditions and Moroccan artistry.

Dining experiences will include three farm-to-table restaurants and a chef’s table, each emphasizing homegrown ingredients sourced from the estate’s 40-hectare organic farm.

Wellness will be highlighted by a traditional Moroccan hammam, a stunning 40-meter swimming pool, and a variety of wellness activities such as yoga and pilates, crafted for relaxation and rejuvenation.

Located only an hour from Virgin’s Kasbah Tamadot in the Atlas Mountains, this new venue encourages visitors to savor two extraordinary experiences: the tranquil mountains and the vibrant energy of Marrakech — all under one recognizable brand.

Joe Margison, CEO of Virgin Hotels Collection, expressed excitement, saying that Morocco boasts a rich heritage of hospitality, and they look forward to introducing their unique focus on memorable experiences and heartfelt service to another Moroccan destination.

Reservations will commence in September 2026, with the first 22 luxury suites available in early 2027, followed by an additional 15 suites in 2028, marking the completion of this unique getaway.

This new Moroccan marvel isn’t merely a place to stay; it’s crafted to offer an unforgettable experience. For updates and the chance to be among the first to relish this luxurious retreat, register here.