Rental Escapes, a luxury villa rental company, is celebrating the third anniversary of its innovative travel adviser REwards programme. Launched in 2023, this programme allows travel advisers to earn points on bookings, which can be exchanged for their own luxury villa holidays. Over 80 million points have been awarded, with more than 90 advisers enjoying complimentary villa stays. This initiative aims to enhance advisers’ understanding of the product by transforming sales into personal experiences.

Willie Fernandez, chief sales and marketing officer at Rental Escapes, emphasized the programme’s significance: “Giving advisers the ability to experience our villas firsthand was always the goal, but what we’ve seen over the past three years is how impactful that really is.” Advisers return from their stays with increased confidence and knowledge, leading to a more personalized selling approach and stronger client trust.

The REwards programme is structured as a long-term value driver, granting points for every dollar spent. Advisers can redeem these points for stays within Rental Escapes’ portfolio, which encompasses the Caribbean, Europe, and beyond. This practical experience provides insights into villa designs, service levels, and local nuances that brochures cannot replicate.

As Rental Escapes broadens its global villa offerings, the REwards programme remains at the heart of its adviser-first strategy, alongside competitive commissions and exclusive promotions. Advisers are automatically enrolled upon registration, and their points never expire, allowing for flexible villa escape planning.