The Association of Hotel Entrepreneurs of the Costa del Sol (Aehcos) has appointed Patricio Gutiérrez del Álamo Cerrato as its new manager within a strategic framework for 2025-2029. This decision is part of a transformation process aimed at strengthening internal structures, enhancing the sector’s competitiveness, and expanding services to its members. The manager’s role will be crucial in this evolution, taking on responsibilities in operational management, institutional communication, member support, project development, and digitalization.

Patricio Gutiérrez del Álamo Cerrato, who holds a degree in Economic and Business Sciences from the University of Malaga, has over two decades of professional experience in business management and team development. He has held senior positions in prominent companies and has led complex projects across different fields, combining strategic vision with negotiation skills and extensive experience in institutional relations.

In addition to this appointment, Aehcos has welcomed Inmaculada Gambero Sánchez, who will enhance administrative management and collaboration with partner companies. With extensive experience in office management, campaign organization, and relationships with firms and administrations, Gambero Sánchez brings an essential operational approach to the daily functioning of the association.

The president of the hotel association, José Luque, emphasized that “the incorporation of Patricio Gutiérrez del Álamo represents a significant step towards the professionalization and modernization of the association. His experience, leadership capabilities, and expertise in business management will be fundamental in addressing the sector’s challenges in the forthcoming years.” Additionally, the arrival of Inmaculada Gambero strengthens key areas of Aehcos’s daily operations, focusing on effective management and collaboration with partner companies amid the growth phase. These new appointments bolster Aehcos’s focus on professionalizing management and optimizing services offered to its affiliates, aiming to solidify the Costa del Sol as a premier tourist destination.