W Hotels Launches Bold Campaign Celebrating Individuality
Hospitality/Marketing

W Hotels Launches Bold Campaign Celebrating Individuality

W Hotels unveils its new global campaign 'Hotel Tales', showcasing self-expression and cultural significance.

W Hotels has recently launched a dynamic global campaign titled Hotel Tales, which celebrates self-expression and cultural relevance. This series focuses on the unique experiences that define stays at W Hotels.

Featuring an all-female cast of notable cultural figures such as Chloë Sevigny, Ziwe, and Miranda Makaroff, each personality shares her personal connection with the brand and memorable hotel experiences. The campaign is presented in a documentary style, illustrating high-energy narratives where the unexpected is the norm, highlighting W Hotels’ authority on escapism.

Additionally, the series was creatively spearheaded by a female team, encompassing writing, direction, and filming. Written by writer and comedian Pat Regan, the Hotel Tales series reveals behind-the-scenes glimpses into W Hotels’ iconic properties.

For those looking to share this announcement or seek further information about the campaign, the team is ready to facilitate interviews with George Fleck, Senior Vice President and Global Brand Leader of W Hotels.

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