The Tourism Authority of Thailand (TAT) has announced that the Thailand Travel Mart Plus (TTM+) 2026 will occur from June 10 to 12, 2026, at the NICE Pattaya Convention and Exhibition Center in Chon Buri. This annual event, now in its 23rd edition, is expected to attract over 400 Thai sellers and 400 international buyers from more than 50 countries, generating upwards of 11,000 pre-scheduled business meetings.

The event emphasizes Thailand’s status as a premier market for international business events and tourism investments, while reinforcing TAT’s dedication to enhancing traveler confidence, safety, and well-being.

The agenda includes product showcases, networking sessions, and discussions on global tourism trends, sustainability, and innovation, aimed at delivering both commercial benefits and strategic insights into the industry.

Thapanee Kiatphaibool, TAT Governor, expressed that TTM+ 2026 will serve as a vital platform for B2B connections within the diverse Thai tourism sector. Hosting the event in Chon Buri enables the showcasing of a broad range of tourism products and business opportunities, in alignment with TAT’s ‘New Thailand’ strategy focused on quality tourism experiences and local community benefits.

Participants will partake in culturally rich experiences reflecting the identity of Chon Buri, further enhancing Thailand’s appeal as a destination that marries business engagement with enriching travel opportunities.

TTM+ 2026 is anticipated to generate significant economic benefits, positively impacting local businesses and the broader supply chain across the nation.