Meet Sama, the world’s first AI-powered digital human cabin crew, making her presence felt on social media. As a pioneering figure for Qatar Airways, Sama aims to connect with a global audience on Instagram, sharing travel tips, personal experiences from her journeys, and the behind-the-scenes life of cabin crew with a human touch.

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Sama, through her Instagram account, @SamaOnTheMove, curates a combination of travel advice, personal stories, and insider looks at exciting destinations.

Babar Rahman, Senior Vice President Marketing and Corporate Communications at Qatar Airways, said: “Introducing Sama on Instagram symbolizes our commitment to merging human experiences with technological advancements. She embodies the future of travel—personalized, engaging, and closely linked to the experiences that resonate.”

Unveiled at ITB Berlin 2024, Sama represents Qatar Airways’ dedication to enhancing innovation with emotional engagement. As the first digital human cabin crew, she will engage a digitally savvy audience through relatable and inspiring content.

Follow her journey and experience modern travel storytelling through her posts. Discover hidden gems in Paris, learn how to navigate new cities, and get an authentic look at the life of a cabin crew member—all while showcasing Qatar Airways’ vast network across over 170 destinations worldwide.