Key Insights on Travel Trends for 2024 and 2025
The year 2024 marks a significant recovery for the global tourism industry, approaching pre-pandemic levels, with over 285 million tourists traveling in the first quarter alone. According to Accor’s European Travel Trends report, 53% of Europeans intend to prioritize travel in their budget for the upcoming year. This shift reveals a growing emphasis on wellness, sport, culture, and ecological priorities for 2025.
Sports Tourism on the Rise
Summer 2024 has seen a surge in sports tourism, notably due to the Paris 2024 Games. Approximately 25% of ALL members attended a sporting or musical event in the past year, with the trend significantly stronger among younger audiences (ages 18-34). This booming sector is projected to increase by 12% over the next year, reinforcing its vital role within the industry.
Innovative Hotel Concepts
In response to this growing interest, Novotel and ALL.com have introduced a unique offering: La Suite Novotel by ALL.com, located in Paris’ Parc des Princes stadium. This innovative concept allows fans to experience sports tourism in an immersive setting.
The Evolution of Cultural Tourism
Cultural tourism is also transforming through Gig-tripping, where concert events spark a travel experience. For instance, attendance at Taylor Swift’s Eras Tour in Sydney resulted in record bookings for local Accor hotels. ALL.com has been establishing itself within the entertainment sector by offering exclusive access to major events and concerts across its venues globally.
Sustainability on Travelers’ Minds
Forecasting for 2025, travelers are increasingly gravitating towards sustainable travel options. Younger generations are leading this change, favoring environmentally friendly modes of transport and responsible tourism practices. This new focus encourages a shift from destination-driven travel to experiences impacting both personal and environmental sustainability.
Emerging Travel Trends
In light of overtourism, there is a rising interest in dupe destinations, where travelers seek less-trafficked locations to enjoy more authentic experiences while avoiding the mainstream. Notable options for 2025 include Raffles Jeddah, the Mövenpick Resort, and MGallery Green Coast, offering exciting alternatives to traditional hot spots.
As we look towards 2025, the global travel community can anticipate shifts in preferences towards wellness, sustainability, and authentic experiences that connect travelers to the world around them.
