Visit Finland is giving international travelers a chance to engage with the peaceful Finnish Lakeland this June. The new ‘Chill Like a Finn’ challenge invites participants to potentially win a week-long trip fully covered to experience the relaxation of a Finnish holiday. To partake, entrants simply need to share a brief video on Instagram or TikTok, describing their interpretation of a Finnish summer getaway, alongside filling an application form on the Visit Finland website.

This initiative seeks to showcase the Finnish way of life, having contributed to Finland’s reputation as the happiest country globally for eight years running. Heli Jimenez, the Senior Director of International Marketing at Business Finland, stated, “It’s the perfect destination for anyone looking to step away from the noise of everyday life.”

The Finnish Lakeland, recognized as Europe’s largest lake district, provides an idyllic setting with activities that include lakeside saunas, nature walks, and local culinary experiences. This challenge allows six pairs to explore this serene lifestyle, thus encouraging a slower tempo amidst the busyness of modern life. Applications will close on March 29, 2026, with detailed information available on ChillLikeaFinn.com. This effort aims to accentuate Finland’s scenic allure and attract tourists interested in meaningful and restorative travel experiences.