Accor has appointed hospitality veteran and asset manager David Fraser as vice president for operations for the Sofitel, Sofitel Legend, MGallery, and Emblems brands across the Pacific.

Fraser’s arrival comes at a pivotal moment as Sofitel undergoes a transformative renewal phase and MGallery is poised for strategic expansion.

He brings over 25 years of industry experience, having previously served as head of asset management at Axsia HTL, overseeing projects and transactions exceeding $16 billion. His career spans senior roles with Marriott International, Starwood, and Hyatt, and he returns to Accor, where he worked from 1995 to 2005.

Fraser expressed enthusiasm about his appointment:

“I am excited to return to the Accor family and work with these much-loved brands. I’ve always been passionate about collaborating with owners and teams to reposition and elevate hotels, optimize performance, and enhance guest experiences. Joining the Sofitel, Sofitel Legend, MGallery, and Emblems brands gives me the opportunity to bring this experience to some of the Pacific’s most iconic luxury properties.”

A key player for regional expansion, Maud Bailly, CEO of the brands, stated:

“I am delighted to count on David’s talent and strong expertise to continue expanding in the Pacific, a region that is especially dear to us. It is also one of the most advanced in sustainability and responsible luxury, perfectly aligning with our brand ambitions.”

The scope of Fraser’s work will cover 21 luxury hotels across Australia, New Zealand, and Fiji, enabling significant growth in the MGallery Collection and strategic development of Emblems.