Recent research indicates a significant trend among British holidaymakers, showcasing a preference for staycations over international travel.
In 2025, 52% of British respondents plan to vacation within the UK, while only 46% intend to travel abroad. This survey was conducted by Away Resorts, revealing Scotland as the most desirable UK holiday destination, followed by the South West and Wales.
More than three-quarters (76%) of those surveyed expressed that there are numerous parts of the UK they wish to explore for the first time. When considering reasons for this shift towards staycations, preferences for relaxation and family time dominated responses, with 36% citing relaxation as a primary reason.
Current travel trends include a rise in train travel, ‘cool-cations’ in colder climate areas, and solo travel, which is particularly popular among the 25-40 age group.
Carl Castledine, Founder of Away Resorts, stated:
“It’s always interesting to reflect on the nation’s holiday habits and—as a holiday park operator—it’s encouraging to see the appetite for staycations remains strong…”
Top UK Regions for Staycations in 2025
- Scotland
- South West
- Wales
- Yorkshire and the Humber
- London
- Northern Ireland
- North East
- East of England
- South East
- North West
- East Midlands
- West Midlands
Key Travel Trends for 2025
- Disconnecting from urban life
- Train travel for holidays
- Visiting closer, more accessible sites
- Nostalgic visits to childhood destinations
- Impromptu trips booked last minute
- Solo holidays
- Stargazing trips to view natural phenomena like the northern lights.
