Organizers of the forthcoming China Outbound & Inbound Travel Market (COITM) have announced the participation of numerous tourism boards and service providers from diverse destinations, which include Belarus, Tunisia, Uganda, South Africa, Madagascar, Uzbekistan, Belgrade, and the Greek Ionian Islands.

They have also revealed that HCG Travel Group, a leading Chinese outbound tour operator, will attend the event to explore new avenues for cultural and tourism collaboration with international partners.

Scheduled for October 14-16 in Beijing, COITM 2026 will focus on the theme Reinvigorating China Outbound, Revitalising China Inbound.

As a professional exhibition deeply entrenched in the outbound and inbound travel sector in China, COITM anticipates welcoming over 300 exhibitors from 50 countries, including overseas national tourism boards, embassies, destination promotion agencies, attractions, travel agencies, DMCs, airlines, hotels, tourism technology firms, and digital marketing providers.

The event also expects to draw more than 4,000 trade visitors and buyers from around the world. Other participating nations include Nepal, Morocco, Egypt, Russia, Tanzania, Ghana, Bangladesh, Kazakhstan, and Cuba.

COITM aims to establish a precise connection platform between overseas tourism resource suppliers and Chinese outbound travel agencies, while also linking Chinese tourism resource providers with international travel agencies.

The creators of COITM warmly invite tourism and culture practitioners worldwide to gather in Beijing and embark on a new journey of outbound and inbound travel and tourism together.