Plymouth, known as Britain’s Ocean City, is poised to make a notable impact at the British Tourism & Travel Show (BTTS) 2026, which is set for 19 March at the NEC Birmingham. The city is set to unveil its revamped branding and promote its identity as a destination for year-round group travel, featuring heritage, culture, food, and outdoor experiences. With a record number of six stand partners, Plymouth aims to fortify its market presence in group travel.

The event will showcase Future Inn Plymouth, launching a new Group Travel Charter, and Visit Tamar Valley, revealing its inaugural Coach Drivers Guide. Other collaborators include the Leonardo Hotel Plymouth, Plymouth Boat Trips, The Drake Hotel, Invicta, and St Mellion Estate. Dartmoor Zoo is introducing innovative group experiences, including the ‘Meet the Tiger’ encounter, while The Box will present its acclaimed ‘Beryl Cook: Pride and Joy’ exhibition alongside new curator-led tours.

Amanda Lumley, CEO of Destination Plymouth, stressed the significance of BTTS, stating, “With a record number of stand partners and an exciting pipeline of new product launches, Plymouth is perfectly placed to grow its share of the group travel market.”

Additionally, the city plans to unveil the latest Plymouth Groups and Travel Trade Guide during the event, available in both printed and digital formats. BTTS 2026 will host over 200 exhibitors, providing inspiration for coach operators, tour operators, and travel agents. For more details, visit the Travel Trade section on the Visit Plymouth website.