Tourism365, the tourism sector of ADNEC Group, is set to participate in ITB Berlin 2026 from March 3 to 5, showcasing its specialized tourism offerings for Abu Dhabi and the UAE. This prominent global tourism trade fair will allow Tourism365 to present its destination and travel management services alongside specialized tour operator offerings across Europe.

Located at Hall 2.2, stand 200, the Premium Booth will be featured within the pavilion of the Department of Culture and Tourism - Abu Dhabi, highlighting iconic sites such as the Sheikh Zayed Grand Mosque and the Louvre Abu Dhabi. The strategy aims to attract new visitors, promote extended stays, and enhance repeat visits by providing unique visitor experiences.

Germany represents a key market for Tourism365, with its subsidiary Capital Holidays actively operating in Berlin. The aim is to strengthen its footprint in established markets like Germany while exploring new opportunities in emerging markets. An increasing number of German travelers are selecting Abu Dhabi for its diverse leisure, entertainment, and cultural options.

Tourism365’s initiatives align with the Abu Dhabi Tourism Strategy 2030, which aims to elevate annual visitor numbers from 24 million in 2023 to 39.3 million by 2030. Participation in ITB Berlin is a critical step toward fulfilling this ambitious goal, reinforcing Abu Dhabi as a top-tier travel destination.