HBX Group to Launch MarketHub Asia in the Philippines Next Year

The upcoming MarketHub Asia in 2027 marks a pivotal moment for digital tourism and connectivity in the Philippines.

All roads lead to the Philippines in 2027 as the HBX Group announces it will host MarketHub Asia, making this the first time the event comes to the country following its most recent iteration in Bali, Indonesia.
This sixth edition of the B2B travel tech conference is expected to welcome around 400 client-partners, thought leaders, and travel tech innovators from 16 different international markets in early 2027.

A Significant Choice
Chief Distribution Officer David Amsellem commented on the Philippines’ rich market potential: “There is real depth and diversity here, supported by an ecosystem that is increasingly ready to engage globally. MarketHub Asia 2027 allows us to connect that potential to our worldwide network in a meaningful, structured, and sustainable manner.”
This selection confirms the Philippines’ steady growth as a competitive destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) in Asia. Ongoing investments in convention infrastructure have enhanced the country’s capacity to host grand global events.
Furthermore, the Filipino culture of warmth and professionalism significantly enhances the experience at every gathering, making it memorable.