DidaTravel, a technology-driven global travel distribution firm, has reported remarkable sales growth in the UK outbound market for 2024, doubling the volume compared to the same period last year. The company, which has established itself as a leader in the Asia Pacific region, expanded its global strategy towards Europe in 2018, yielding outstanding results since. The UK outbound market has been a strategic priority, with the company ensuring its extensive hotel portfolio is accessible on popular UK travel platforms.

After a strong start to 2025, DidaTravel aims for a further 100% sales increase this year. The top five booked destinations through Dida’s platform by British travelers included Dubai, New York, Phuket, Paris, and Tokyo.

Commenting on their ongoing success, Paul Riches, UK Sales Director at DidaTravel, said:

“We’ve invested significantly more resources in technology, product and customer care to support the UK trade, particularly over the last 18 months, and we are now reaping the benefits.”
Translation: “We have notably increased our investments in technology, products, and customer support for the UK market in the past 18 months, and the outcomes are now evident.”