
Surge in Saudi Travel Spending among Affluent Families and Gen X
Exploring the trends and changes in Saudi Arabia's outbound travel market as it shifts towards luxury and cultural experiences.
The Saudi outbound travel market is undergoing a structural transformation, with projections indicating it will reach $47.8 billion by 2032. As of 2026, the sector is being influenced by a wealthier demographic of Gen X travelers and large families who prefer engaging luxury experiences over traditional sightseeing.
This “Saudi Outbound Revolution” is characterized by increased frequency of long stays, with luxury travelers opting for resorts where the experience at the property is the focal point rather than the surrounding city. For businesses, adapting to this trend means developing modular hospitality services tailored to this group’s need for social connection and exclusive privacy.
Saudi Arabia remains a crucial player in the Middle East’s travel market, propelled by frequent travel, high purchasing power, and an eagerness for premium experiences. Reports from Coherent Market Insights suggest the kingdom’s outbound tourism market, worth an estimated $27.5 billion in 2025, is set to grow to $47.8 billion by 2032, highlighting its expanding role in global tourism.
Market studies reveal that Saudi residents made around 8.4 million outbound trips in 2024, generating over $22 billion in international tourism spending. For destinations aiming to attract Saudi tourists, comprehending their preferences and experience expectations is vital.
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Short-haul travel: popularity of nearby destinations\
Short-haul travel is significant among Saudi travelers. Factors like proximity, convenience, and cultural familiarity are important, especially for families on short trips. Nearby Gulf areas are favored choices, with the UAE, notably Dubai, drawing high demand supported by superb connectivity, varied accommodation, and appealing entertainment options. Qatar and Bahrain also rank high, known for their easy access and family-friendly city experiences. Egypt, primarily Cairo, remains popular even as a near-haul destination due to travel patterns.
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Long-haul travel: lavish and seasonal getaways\
In addition to regional spots, there is strong demand from Saudi travelers for long-haul adventures focused on family leisure and iconic activities. Western Europe, particularly the UK, France, and Italy, remains top-of-mind destinations, whereas resorts like the Maldives and Thailand appeal to those seeking relaxation and nature experiences.
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Who is traveling: key influence segments\
Two segments notably drive Saudi travel: the affluent, luxury traveler from Gen X, and family-focused travel where children significantly sway destination choices. Understanding their spending patterns can reveal insights into entertainment and multi-generational needs.
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Hospitality needs: privacy and cultural sensitivity\
Saudi travelers often prioritize accommodations offering privacy, including connecting rooms and multi-bedroom options for family stays. Culture-sensitive services, including visible halal dining and access to prayer spaces, enhance guest comfort. For premium travelers, top-notch service and seamless experiences are essential.
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Experience demand: what inspires Saudi travelers\
Experiential factors central to travel decisions can be categorized: urban activities like shopping, family attractions such as theme parks, and nature escapades are highly sought after. There is also rising interest in lesser-known experiences, indicating a trend toward novelty, especially among affluent tourists.
