Overview

Long-haul travel intentions are softening in 2026, driven by financial and time constraints that steer travellers toward domestic and short-haul trips.

According to the European Travel Commission (ETC) and Eurail’s Long-Haul Travel Barometer 1/2026, a recent survey showed a 5% decline in long-haul travel plans compared to last year, with only 59% of respondents intending to travel long distances.

Interest in visiting Europe remains strong yet slightly reduced, with 42% of long-haul travellers considering a trip to the continent in 2026—a decrease of 3% from the previous year. Notably, China and Brazil lead in interest at 59% and 54% respectively, while Australia experiences the largest drop in interest, opting for destinations closer to home.

High travel costs and limited vacation time are key deterrents, particularly for younger travellers aged 18-34. Safety has emerged as a crucial criterion for destination selection, with Europe ranking highest globally for its safety and political stability.

The report also notes changing travel behaviours, highlighting a decline in fully packaged trips and an increased demand for semi-package travel options, especially from Chinese tourists. Leisure continues to be the primary motivation for visiting Europe, although business travel is also on the rise from Australia and South Korea. Trends like slow travel and wellness are becoming popular, with a shift in spending priorities towards food and drinks over shopping.

Miguel Sanz, President of the ETC, stated, “Europe continues to stand out as a reliable destination, well-positioned to respond to the evolving demand for more flexible and experience-driven travel.”

As travel preferences continue to change, Europe aims to solidify its branding around unique, experience-centered journeys to attract responsible travellers who tend to stay longer and contribute to local economies.