Agoda Reports Surge in Intra-Asian Travel to Japan

Digital travel platform Agoda has revealed that 70% of travel searches to Japan ahead of the Lunar New Year are from within Asia. This trend is mirrored in Thailand, where over 25% of travel interest is regional. The data underscores a significant opportunity for accommodation providers to cater to the surge in demand for regional travel during this festive period.

Agoda’s search data identifies Tokyo, Bangkok, Taipei, Osaka, and Seoul as the top destinations for the upcoming Lunar New Year. To assist hoteliers and partners in capitalizing on this demand, Agoda is launching its Mega Sale campaign. This initiative, running from 10 to 28 February 2026, includes four targeted sale events throughout the year, allowing partners to align their offers with peak booking periods.

The Mega Sale campaign is structured in three phases, offering travelers up to 60% off hotel bookings, with flash sales on 17 February providing discounts of up to 70%. Agoda VIP members will benefit from early access to deals from 10 to 13 February. This approach aims to maximize exposure for partners throughout the year.

Andrew Smith, Senior Vice President, Supply at Agoda, stated, “Cultural travel moments such as Lunar New Year drive travel demand in Asia, with regional travelers making up the majority of arrivals in key markets like Japan and Thailand.” He emphasized the importance of partners acting on real-time demand signals to meet the expectations of mobile-first guests.

Agoda’s Mega Sale campaign offers enhanced visibility through homepage banners, campaign landing pages, and exclusive badges. This initiative invites travel partners to collaborate and create compelling offers for travelers worldwide during the Lunar New Year and beyond.