Air Astana has recently partnered with Stellar Entertainment to enhance the inflight entertainment experience (IFE) for passengers traveling with Kazakhstan’s national airline.
Stellar Entertainment will serve as the content service provider for Air Astana, providing comprehensive IFE services, including:
- Content curation
- Licensing
- Encoding
- Metadata management
- KCTV inflight magazine
- IFE guide design in Kazakh, Russian, and English.
Zhamilya Jaxybekova, the IFE manager at Air Astana, stated:
“We’re pleased to partner with Stellar Entertainment to deliver a world-class inflight entertainment experience with the spirit of Kazakhstan at its core. Through their expertise and extensive industry relationships, we can bring the stories and sounds of our country to a global audience, offering passengers an engaging and culturally rich journey onboard. This partnership reinforces our mission to be a cultural ambassador for Kazakhstan.”
Stellar’s CEO, Sam Allen, also shared his excitement:
“Partnering with Air Astana is an incredible opportunity to combine our global expertise with a localized focus, celebrating the unique cultural heritage of Kazakhstan. We’re proud to be part of Air Astana’s journey as they expand their network and increase their presence across Central Asia, South and East Asia, Europe, and the Middle East.”
An Inspired Vision
Air Astana is committed to showcasing Kazakhstan’s unique identity through its inflight entertainment. Key highlights of their approach include:
- Support for Kazakh Cinema: A curated selection of local films.
- Russian-Dubbed Content: To cater to the significant Russian-speaking passenger base.
- Spotlight on Timeless Cinema: Including classic films starting February 2025.
- Accessibility Features: Specific sections for passengers with visual and hearing impairments.
Air Astana plans to leverage Stellar’s expertise in music programming, providing passengers with a mix of new and classic tracks from a diverse selection of Kazakh musicians.
