Singapore’s tourism sector displayed significant growth in 2025, achieving a record S$23.9 billion in tourism receipts from January through September, reflecting a 6.5% increase from 2024.
The Singapore Tourism Board (STB) credits this achievement to the nation’s distinctive offerings and strategic initiatives designed to enhance its global attractiveness.
International visitor numbers reached 16.9 million, up by 2.3% compared to last year, with Mainland China leading the visitor count at 3.1 million, followed by Indonesia, Malaysia, Australia, and India. Melissa Ow, Chief Executive of STB, remarked, “We are attracting visitors who value the distinctive experiences that Singapore offers.”
The surge in tourism income was mainly attributed to the Sightseeing, Entertainment & Gaming, and Food & Beverage sectors, each growing by 15%. Top contributors to tourism revenue were Mainland China, Indonesia, and Australia, with a notable 19% increase in spending on food and beverage from Mainland China.
The hotel industry maintained a robust performance, featuring an 81.9% average occupancy rate alongside 644 new hotel rooms added. The cruise sector thrived as well, with a 10% rise in ship calls and a 9% increase in passenger volume, reinforcing Singapore’s status as a leading cruise destination.
New attractions and events played a pivotal role in boosting visitor expenditure. Noteworthy openings included Rainforest Wild, Curiosity Cove, and the Singapore Oceanarium. Major events like the FORMULA 1 Singapore Grand Prix and ART SG drew large crowds, further enhancing Singapore’s profile as a premier events hub.
Looking forward, Singapore’s tourism industry is anticipated to surpass STB’s forecasts for 2025, with full-year receipts projected to range between S$29.0 billion and S$30.5 billion. The ongoing development of unique experiences and infrastructure improvements, such as the new ultra-luxury project at Marina Bay Sands, are expected to sustain this favorable growth trajectory.
