Europcar Claims Top Honors

Europcar Australia and New Zealand received two prestigious awards at the TDM Travel Trade Excellence Awards 2025 - Asia. They won Advertising Campaign of the Year and Car Rental of the Year in Australia.

Best of Europe Campaign

In an effort to adapt to changing travel trends and promote local experiences, Europcar launched the Best of Europe campaign, highlighting iconic European adventures right in Australia and New Zealand.

This innovative campaign utilized multi-channel marketing, including out-of-home (OOH), digital, and social platforms, reaching over 300 placements and generating impressive engagement metrics.

By designing relatable content that appeals to local travelers, Europcar not only advertised its services but also evoked nostalgia for European travel experiences.

Enhanced Online Booking Experience

Alongside their marketing initiatives, Europcar’s website offers seamless booking, flexible options, and transparent pricing. This commitment to customer-centricity ensures that reservations are easy and efficient, with a wide range of vehicles available, including hybrids and electric options.

The Privilege For You loyalty program further enhances customer experience by offering benefits such as priority service and discounts.

About the TDM Travel Trade Excellence Awards

The TDM Travel Trade Excellence Awards - Asia recognizes outstanding contributions to the travel industry, honoring excellence across various sectors including airlines, hotels, and travel technology.

For full details on the awards and winners, visit the official page.