SOTC Travel has unveiled a new initiative offering no-cost Equated Monthly Instalments (EMI) for holiday bookings, making travel more accessible for Indian consumers. This move allows customers to spread payments over flexible tenures, reducing upfront financial pressure and enhancing confidence in trip planning.
The initiative is particularly appealing to GenZ and Millennials, who are increasingly prioritising travel as a lifestyle choice. By adopting flexible payment solutions including cashbacks, loyalty benefits, and dynamic EMI plans, SOTC Travel is responding to the growing demand for value-driven travel options. The company has noted a rapid adoption of affordable payment formats like Buy Now Pay Later (BNPL).
Key benefits of the new EMI options include:
- No-cost EMI on SOTC holiday bookings, reducing financial burdens.
- Instant, paperless loans up to $12,000 (₹10 lakh).
- Flexible repayment terms ranging from 3 to 24 months.
- High approval rates through a technology-led financing engine.
S.D. Nandakumar, President and Country Head of Holidays and Corporate Tours at SOTC Travel, stated, “Travel today has become a non-negotiable part of the Indian consumer’s lifestyle, with demand steadily shifting to a year-round opportunity. At SOTC, we are committed to making these aspirations a reality. By offering no-cost EMI options, we are enabling customers to plan their holidays with greater comfort, financial flexibility, and confidence—while continuing to deliver strong value and memorable experiences.”
SOTC Travel, a subsidiary of Fairfax Financial Holdings, has been a prominent player in the travel and tourism industry since 1949, catering to diverse travel segments including leisure, incentive, and business travel.
