Property management software firm Hospitable has revealed that it has facilitated property managers in recovering over $3.1 million in direct booking revenue since launching its Abandoned Bookings feature in late 2024. This feature tackles a common predicament in which guests tend to abandon their bookings at checkout—a stage previously seen as a dead end.

Data indicates that many high-intent guests fall through the cracks due to lack of follow-up in direct booking approaches. Pierre-Camille Hamana, CEO of Hospitable, elaborated, “In almost every other online purchase, if you leave something in your cart, you get a reminder. It works because it acknowledges hesitation, not disinterest. Treating abandoned checkouts in direct bookings as lost demand is one of the most expensive habits in our industry.”

The Abandoned Bookings feature automatically detects these drop-offs and dispatches personalized follow-up messages, enabling property managers to reclaim potentially lost revenue without the need for manual intervention. This methodology has effectively changed hesitant customers into confirmed bookings, highlighting a recurring blind spot in the industry.

Since its founding in 2016, Hospitable has transformed into an all-encompassing platform for the short-term rental industry, offering services like AI-enhanced guest messaging, rate optimization, and management of direct booking websites. The company’s innovative solutions continue to aid thousands of hosts globally by refining operations and boosting revenue recovery.