Travelport, a leading technology firm in travel bookings, has released its 2025 State of Modern Retailing Report, outlining significant trends expected to reshape the travel landscape. This report reveals new consumer demands, such as transparency, simplicity, and trustworthy interactions.

1. End of Consumer-washing; Embracing Transparency
   Consumers are increasingly critical of deceptive pricing practices, and travel companies must provide honest pricing to foster loyalty.

2. Innovators in Simplicity Will Lead
   Travel sectors need to improve clarity in offers or risk losing customers to more agile competitors.

3. Collaborative Partnerships for Growth
   Companies that leverage unconventional distribution methods will attract mass consumers and enhance shopping experiences.

4. Boom in Travel Subscriptions
   A significant portion of consumers is now interested in subscription models that promise cost savings and convenience.

5. AI Transforming Travel Retailing
   Artificial Intelligence is being rapidly adopted for personalized experiences, making it vital for agencies to manage content efficiently.

“Consumers are clear about what they want from the travel industry: simplicity, transparency, and trust,” said Jen Catto, Chief Marketing Officer at Travelport. Translation: Les consommateurs savent ce qu’ils attendent de l’industrie du voyage : simplicité, transparence et confiance.