Farnek has announced the launch of the UAE’s most advanced hospitality academy, a state-of-the-art, AI-powered centre designed to improve cost-efficient, tech-enabled, and sustainable hotel operations. The academy, purpose-built to handle high volumes, aims to elevate the standards of the hospitality industry by integrating cutting-edge technology and sustainable practices.

The new facility is set to revolutionise the way hotels operate by providing comprehensive training and resources that leverage artificial intelligence. This initiative is expected to significantly enhance operational efficiency and sustainability in the hospitality sector, aligning with global trends towards more eco-friendly and technologically advanced services.

Steven Jones, Managing Director at Shamal Communications, highlighted the academy’s potential impact, stating that it is “designed to heighten the level of cost-efficient, tech-enabled, and sustainable hotel operations.” This development underscores Farnek’s commitment to innovation and sustainability in the hospitality industry.

The academy’s launch addresses the growing demand for skilled professionals who can navigate the complexities of modern hotel management. By equipping staff with the latest tools and knowledge, Farnek aims to set a new benchmark for excellence in hospitality services across the region. With the hospitality industry continuing to evolve, the new academy is poised to play a crucial role in shaping the future of hotel operations in the UAE. The integration of AI and sustainable practices promises to improve efficiency and aligns with broader environmental goals, marking a significant step forward for the sector.