Grand Mercure Business Bay Launches in Dubai Amid Transformation

The Grand Mercure Business Bay has officially opened in Dubai, marking a significant transformation from its previous identity as Gulf Court Hotel Business Bay. Owned and managed by Gulf Hotels Group under a franchise agreement with Accor, the rebranded hotel aims to merge Dubai’s modern energy with regional warmth and character.

Situated on Al Abraj Street along Marasi Drive, the hotel is strategically located just eight minutes from Burj Khalifa and Dubai Mall. It features 270 refreshed rooms and suites, a club lounge, and four meeting rooms accommodating up to 90 guests. The property also boasts five dining and entertainment venues, including the Mediterranean Muse, set to open in early 2026, and an enhanced outdoor pool terrace with views of Business Bay’s skyline.

Ahmed Janahi, Group CEO of Gulf Hotels Group, stated, “This transition to the Grand Mercure brand represents a strategic step for Gulf Hotels Group. We continue to manage the hotel whilst leveraging Accor’s global reach through its distribution channels and loyalty platforms.”

Raki Phillips, Regional President for Accor, added, “Grand Mercure Business Bay is an exciting addition to Accor’s premium portfolio in the UAE. Our partnership with Gulf Hotels Group brings together local heritage, thoughtful design, and the trusted standards that guests expect from Accor.”

To celebrate the opening, members of ALL Accor will receive 4X reward points on bookings made between 16 February 2026 and 12 April 2026, for stays until 9 August 2026. This rebranding aligns with Gulf Hotels Group’s strategy to expand its international portfolio and strengthens the hotel’s role within the Business Bay community.