Digital travel platform Agoda and the World Wide Fund for Nature (WWF) launched the fifth edition of Eco Deals earlier today, January 19.

The launch commemorates five years of impactful partnerships and conservation achievements across Asia. The 2026 program continues its highest funding commitment to-date of US$1.5 million to support conservation efforts in ten regions throughout Asia.

This year’s launch also includes the signing of a new five-year Memorandum of Understanding (MoU), which strengthens the ongoing partnership to advance conservation efforts, raise traveler awareness, and drive industry engagement for sustainable tourism.

According to Agoda’s Senior Vice President for Supply, Andrew Smith: “Eco Deals reflects five years of collaboration with WWF to support conservation efforts to protect Asia’s most remarkable destinations, alongside a growing network of accommodation partners. The signing of a new five-year MoU with WWF is a testament to our shared vision and action for long-term conservation and industry collaboration. In the past year alone, the program has seen participating properties grow by more than 45%, with strong momentum in markets like Indonesia, the Philippines, and Malaysia. What’s most rewarding is seeing how Eco Deals has become a platform for hotels to differentiate themselves, connect with sustainability-minded travelers, and contribute to meaningful conservation work across Asia.”

For his part, WWF Singapore’s Chair, Hsieh Fu Hua, added: “Nature is a source of wonder and a vital lifeline for communities and wildlife. Eco Deals shows how the tourism industry can actively contribute to nature-positive outcomes while creating value for travelers and destinations alike. By working across markets and a broad network of stakeholders, this partnership helps link local conservation priorities with regional coordination to protect nature today and for future generations.”

A Great Beginning

The new Eco Deals program kicks off with a month-long campaign offering travelers discounts of up to 20% at participating properties to mark the program’s fifth anniversary. After that, the program will continue year-round, providing savings of up to 15% for travelers until December 18.

As in previous editions, Agoda will donate US$1 towards WWF’s conservation efforts for every completed program booking made at a participating hotel.

What Exactly is Eco Deals About?

Eco Deals enables accommodation partners to support conservation efforts across Asian destinations, helping protect the natural environments and biodiversity that are essential to the region. Last year, the program continued to grow, reaching nearly 10,000 participating properties. Since its launch in 2022, Eco Deals has raised US$2.89 million for conservation projects.

Participating partners will receive the Eco Deals badge, indicating their support for wildlife and nature protection across Asia. They will also benefit from marketing support across Agoda platforms, including targeted marketing placements and features on Agoda’s program pages, helping travelers discover accommodations whose bookings contribute to conservation efforts.