AirBorneo Teams Up with Sabre for Technological Advancement

AirBorneo, the newly established state-owned airline of Sarawak, Malaysia, has entered into a long-term agreement with Sabre Corporation to utilize its advanced technology solutions.

The partnership aims to bolster AirBorneo’s network planning, revenue optimization, and data-driven decision-making as the airline commenced operations in January 2026.

Megat Ardian Wira Mohd Aminuddin, CEO of AirBorneo Holdings, stated, “By partnering with Sabre even before our first flight took off, we are ensuring that our pricing, planning, and revenue management capabilities are built on a robust, data-driven foundation.”

Maneesh Jaikrishna, Vice President and General Manager of Airline IT Solutions, Asia Pacific at Sabre, highlighted the significance of technology in fostering growth and connectivity, noting that AirBorneo’s approach showcases how strategic planning can lead to successful airline operations.

On the Rise

With support from Sabre, AirBorneo is poised to play a vital role in maintaining essential air services across Sarawak and Sabah while extending its reach beyond these regions, contributing to the economic and tourism development of the area.

The airline, formed via the acquisition and rebranding of MASwings, aims to enhance regional connectivity and promote long-term growth.

By implementing Sabre’s Network Planning & Optimization suite, Mosaic Revenue Optimizer, and Market Intelligence & Global Demand Data, AirBorneo seeks to automate flight schedules, refine pricing strategies, and obtain competitive insights.

The airline intends to operate within a four-to-five hour flight radius, targeting regional hubs such as Singapore, Indonesia, and South Korea, with future aspirations for longer-haul destinations.

This strategic initiative is expected to position Sarawak as a key aviation and tourism hub, improving travel options for both local inhabitants and international travelers.